"It is very difficult to set a date to establish the beginning of the popular Catalan tradition consisting of offering roses on Sant Jordi‟s day. It has to be a very ancient one, since there is evidence of the celebration of the Roses Fair on the occasion of Sant Jordi‟s day since the 15th century. This very fact tries to explain the link existing between the popular tradition and the symbolism of courtly love represented by the rose. However, beyond, all possible theories that might justify a tradition, the most important thing is that it has remained alive, and that it is an unmistakable symbol of Catalonia. In 1926 Spain established the 23rd of April as the Day of the Book because this date coincided with that of Cervantes‟ death; this fact annoyed England, which already celebrated the very same day for being that of Shakespeare‟s death The celebration took quickly root in Barcelona and it was expanded in Catalonia, but the official purpose was gradually lost, as it coincided with the saint patron‟s day. While in other places the festivity survived only vaguely or disappeared, in Catalonia it became one of the most celebrated popular events, and, indirectly, it helped to encourage the diffusion and sale of Catalan books. And so, in Catalonia the 23rd of April is Sant Jordi‟s day, the day of the rose and the book: the day of the Saint Patron, of love and culture. All in all, it is a day of civic virtue, of culture and respect among all those who live in Catalonia and, therefore, among all the individuals and the cultures of the world."